The Most FM

Without Primo we wouldn’t have a Breakfast Show! The sponsorship from Primo enables The Most FM to remain relevant and on-air. The Most FM is operated by the Taranaki FM Trust, a registered charitable trust, and we can only continue operating with support from the community.

The MOST FM has been a part of Taranaki culture since the early 1990s. As commercial radio has moved to a nationwide network model, Taranaki’s MOST FM has become even more local.

The MOST FM means Taranaki. We are passionate about Taranaki people, activities, businesses, produce and culture. We talk on-air with local leaders, musicians, artists, sportspeople, business people, chefs and many more every week.

The MOST means Volunteers. We have more than 50 volunteer presenters who host weekly specialist music shows over a wide range of musical styles and tastes.

The MOST FM Breakfast show is our flagship show and shows The MOST FM is connected to the Taranaki community. Every week we interview the district mayors, MP’s, sports people, musicians, artists and community groups. No Taranaki radio station interviews as many Taranaki people as we do!